Reuse in order not to waste: the new philosophy of Paola Lenti. And the unconventional collection designed by the Campana Brothers.
This short film to conveys in a fantastic way the philosophy that led to the creation of the new Metamorfosi collection, resulting from the collaboration between Paola Lenti and Brazilian designers Fernando and Humberto Campana.
From its very title - What a waste to give up! - the collection defines the company's intentions, which are very relevant today in an era in which raw materials are scarce: reuse the existing resources by transforming them into something new, so as not to waste and to produce in a more ethical way. In the case of Paola Lenti, the "resources" are made up of an enormous wealth of coloured textile remnants, which take the form of unusual seating pieces.
The story, written and directed by Maurizio Natta, unfolds in three scenarios, corresponding to three places of fantasy: Sbrendola, the factory where waste is produced. Ludica, the world of children where, with the typical wonder of childhood, one fantasizes about the possibilities of reuse through play. Aguglia, the tailor's shop that recovers remnants and experiments with new forms of usage.
Voiceovers give instructions and encourage the actors to use their imagination. They are those of the Lady of Colours and the Shapeshifter Genius, aka Paola Lenti and Humberto Campana, the eldest of the two designer brothers famous for their extraordinary creations.
Title: What a waste to give up! Running time: 6’.50” Written and directed by Maurizio Natta Dop Roberto Calvi Shooting and editing Fabrizio Polla Mattiot